AlarmPeople at EET Group EXPO ParisSechtech 2025

While our teams in Denmark and Norway focused on optimizing deliveries and testing routines, our colleagues traveled to Paris to attend EET Group’s European EXPO – one of the most significant events in the security industry.

There, they had the opportunity to present our latest software solution: SBN Media, a product already generating strong interest among security professionals.

Why has SBN Media created such excitement?

SBN Media is designed to enable smarter, faster, and more flexible alarm management, regardless of the size or focus of the control center. The solution allows teams to respond more quickly, collaborate more efficiently, and create safety across industries and borders.

 

Key features of SBN Media include:

  • Direct forwarding to nurses, emergency responders, technicians, and security staff, ensuring immediate assistance for citizens.
  • Integration with cameras, assault alarms, and emergency calls, enabling incidents to be handled – and often prevented – in buses, trains, and public spaces.
  • Automated responses and intelligent prioritization, freeing up time for the most critical calls.
  • Multilingual setups and guided interactions, ensuring communication is always understood correctly, across countries and languages.

An extraordinary experience

The Paris EXPO was not only a platform to showcase our software; it also offered a unique chance to network with other industry leaders, exchange insights, and gather inspiration for future development opportunities. Naela and Jens participated in discussions about how modern software can enhance security, accelerate response times, and streamline workflows across Europe. Feedback from attendees was enthusiastic, with many impressed by SBN Media’s flexibility and scalability.

Just the beginning

The Paris presentation marked an important milestone for us – but it is far from the end. As part of the Innovative 24/7 Group, and in close collaboration with INNOVATIVE247 and Locus Public Safety, we have a clear roadmap for the future: targeted software products and solutions designed to elevate the security industry to the next level.

We are only at the starting line, but the journey is well underway, and we look forward to sharing the next chapter soon.

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